Collective
Market Opportunity
59M+ people earning $1.2T+ as independent workers, roughly ~36% of the US workforce. ADP projects that this will grow to 43% by the end of 2021.
Founder
Ardent GP Phil Bronner has known CEO Hooman Radfar for 10+ years and has a firm conviction in him after previously investing in his first company, AddThis, which Oracle successfully acquired.
Timeliness
COVID-19 accelerated the expansion of the independent economy with an additional 12% of the US workforce starting to freelance and 96% saying they will continue to freelance in the future due to positive financial results