Morning Consult
Differentiation
Morning Consult applies a unique approach to the age-old system of collecting surveys to inform company decisions. The company leverages artificial intelligence to produce valuable predictive analytics for their clients. Additionally, their first-party data is collected from one of the largest survey pools to exist, increasing the validity and the insights they can provide.
Timeliness
As more players enter the space, it is more important than ever for retail brands to differentiate themselves. Morning Consult’s model equips some of the most recognizable brands with real-time and actionable insights they can use to compete.
Team
Morning Consult is a world-class example of a well-balanced team comprised of individuals with complementary skills. While some come from backgrounds in deep research and market intelligence, they work hand-in-hand with experts in go-to-market strategy. This magic formula has unlocked exponential growth for the company.